Birchbox, Barkbox, NatureBox, Ipsy, Wantable, FabFitFun, Club W, StitchFix…
Our society has turned from hunter gatherer to hunter-wait-for-it-to-be-delivered. And in some cases there is minimal hunting– these services even offer to hunt for you if you’ll answer a few questions beforehand.
You can get everything you need from healthy snacks, wine, bras, makeup, accessories, clothing and supplies for your dog — all in a box. There’s nothing inherently wrong with this. Take it a step further and this is the ‘small business’ equivalent of taking the advantage back from stores like Walmart and Amazon. And a large part of our commerce happens online. If you live in a small town and can’t get access to something, you order it. When you don’t want to fight the mob at the mall (or the awful music, inescapable) then you have it delivered.
Personally I love to shop. And I love to shop by myself. The notion that someone is waiting for me, even if they’re not, is unbearable and I can’t concentrate. However, the only thing I can say I love a little more than shopping is waiting for a package in the mail. If you read my other post on marketing and the ‘language of obsession’ then you know obsessively tracking a package and being marketed to as if I’m ‘addicted’ to something bothers me. This, unfortunately, doesn’t mean I’m not a package tracker. It’s actually one of the reasons I stopped my subscriptions to some of these boxes. It was draining my wallet, the tiny samples were cluttering my bathroom, and I had more important things to think about then when a certain package was arriving.
I found that the problem was my ‘Profile’ was never quite right. The Julep colors were not that great. Why is dark blue any less or more ‘Classic with a Twist’ than is any other color? It took two Fix’s before I found a partial StitchFix that worked, and as for Birchbox I found the questionnaire too confining and the samples I received didn’t fit “me “one way or the other.
Whether it’s food and drink (Plated, NatureBox, SaffronFix or Club W), clothing (Stitchfix, Wantable), beauty (Birthbox, Julep, Ipsy) or even a box for your furry friend (BarkBox) one has to decide how much these things actually apply to you and your life. I’m sure there are many more boxes that I’m forgetting or don’t even know about…if you enjoy them great! If it’s helpful and convenient, great! I love Stitchfix and would totally recommend it– it’s useful if you don’t like shopping, or don’t always know what items to pair with what other items or how.
Stitchfix is one that I go back and forth on. Sometimes I don’t want to pay that much for the clothing they send. Other times my stylist (who must think I’m bipolar or crazy or both) hits the nail on the head and I absolutely must keep the item (read: anything in the color green or anything that any one else would think is
hopelessly boring I mean minimalist).
So. My most recent fix. Not as good as the last one. I still haven’t made the plunge and taken the 25% off for purchasing the entire box. Nor have I purchased any $120 jeans, or any $88 jeans. Especially not since getting bicycle grease on a new pair not even a week ago (Quelle horreur I can’t even talk about it). And perhaps I haven’t grown up enough yet, but I can’t get my head around paying more than about $25-30 for jewelry either.
For me it’s all about the thrill of the chase; the hunt for the quality pieces at mark downs, or at thrift stores, the way a store feels familiar and so you, and the atmosphere of boutique on a quiet afternoon. Even saving up for a piece that you know will get years of wear and love. As a novelty I love Stitchfix, and I plan on putting my poor stylist through the wringer at least a few more times– besides who says this can’t be a totally new way to hunt?